The Roots Group

Marketing & Merchandising Solutions

About us


The Roots Group is a leading marketing consulting and retail merchandising solutions company serving the consumer goods and retail industry with smarter solutions.



Critical Expertise

The Roots Group has the talent and technology to construct data-driven strategies; the reach and relationships to execute against those strategies; and the tools to monitor, track and optimize metric-based results for clients and retailers.

Diverse Talent

Our nimble team takes a proactive approach to collaborating with clients, driving swift action to grow sales and market share when opportunities arise.

Innovative Technology

Our retail design team leverage advanced mobile technology that uses daily point-of-sale data to track, analyze and optimize in-store activities, establishing automation for a variety of complex processes while capturing information to drive faster, more effective decision-making.


Our customers and end users include leading consumer brands and retailers across all channels of trade.